The Deep South Texas Financial Literacy Alliance (DSTFLA) was created in 2012 in collaboration with the Office of Congressman Ruben Hinojosa. This Alliance is comprised of business, community, government, and education leaders. The goal of the DSTLFLA is to increase the financial literacy awareness of families in deep South Texas. The partnership includes institutes of higher education, financial, business, community, and government agencies all striving to improve the financial status of the region. The DSTFLA has been recognized in Texas School Business Magazine, acknowledged by Secretary of HUD Julian Castro, and through financial literacy segments on Telemundo and KRGV News Channel 5. Alliance members meet five times per academic year to plan events, and they participate in multiple outreach activities throughout the school year.